Coach takes its home neighbourhood of Soho to create a shoe designed to embrace self-expression.
A fun and playful new campaign video directed by Colin Tilley has been launched by Coach to show off the late 80’s/ early 90’s-style white trainer that first debuted on its Spring 2025 runway last September.
The brand’s Creative Director, Stuart Vevers, described the collection as “real clothes in a real, relevant and urban environment.”
The Soho Sneaker feels like the perfect amalgamation of this in the new campaign that features various scenarios of people from all walks of life using the shoe in their own way.
Familiar faces on the screen include model Giovanna Ramos, Singer Audrey Nuna. WNBA player Satou Sabally, basketball player Tahaad Pettiford and NASCAR driver Toni Breidinger. Each member of the campaign have an individual approach to wearing or using the Soho Sneaker highlighting Coach’s approach and mission of inspiring people with the “Courage to Be Real”.
Locating the birth of the product at the heart of fashion and culture, the Soho Sneaker makes sense for the American brand who under Stuart Vevers has steered towards a younger, fashion-conscious audience with recent collections and this gender neutral product.
Check out imagery below.
PHOTO CREDIT: Coach
