Ganni releases the new 'Kat Bag' and a Fall Winter collection that will make you excited for the new season to begin.
GANNI has released their Fall Winter 2025 campaign yesterday following their Copenhagen Fashion Week show which debuted the collection styled by Vanessa Reid.
The campaign video is strongly confident, boldly individual and the loud prints are all echoed by the rock theme song played with musicians modelling each look. A unique look at the brand’s personality and expressive play with materials, styling and the upcoming season that brings extra layering, heavy textures and signature logo details.
As expected, this season’s newest handbag the ‘Kat Bag’ is another showstopper of the collection, accessorised on an animal print tailored coat with sharp collars and fierce energy presented through the campaign. The images are daring and colourfully coordinated in true Scandinavian style. The ‘Kat Bag’, 90’s inspired although it gives off the exclusive energy and a more rounded “accordian” style of Gucci’s infamous Jackie bag, sold in ‘Black’, ‘Dariah Red’ and ‘Chicory Coffee’.
From the skirts to the tailoring, GANNI’s FW25 campaign feels like a rework of 1960s prints and hints of 1970s corduroy followed by images of shaggy hair styled with knitwear looks. The decorative and dramatic campaign balances serious maturity in its collection with products like the black mule shoes contrasting to the more playful elements such as the tapestry floral dress, bringing the authentic feminine energy we love GANNI for.
GANNI’s FW25 collection is redefining winter dressing — bringing back the joy of layering with the colour, boldness, and playful edge we’ve been craving amidst the minimalistic world of Scandinavian fashion. As summer slips away, this collection invites us to experiment again, sparking fresh inspiration and setting the tone for a new season of unapologetic style.
Check out the campaign below.
