Proenza for Him.
For Autumn/Winter 2025, New York-based fashion house Proenza Schouler unveiled its Menswear Capsule Collection, marking the brand’s first direct venture into menswear since its founding in 2002.
Defined by the season’s codes, the capsule spans plush knitwear, relaxed tailoring and art-inspired prints, articulating a collective design philosophy that exists within the same universe as the Proenza Schouler woman.
Originally established as a womenswear label by design duo Lazaro Hernandez and Jack McCollough, the brand now gestures towards menswear with this latest launch.
Framed within a shared visual landscape, the narrative of the capsule extends from the Autumn/Winter 2025 campaign, photographed by Tim Ekaim in upstate New York. At the heart of the menswear story is London-based multidisciplinary artist Henry Kitcher, who fronts the collection in printed poplin shirts, wool suiting, double-faced knitwear and a supple leather bomber.
The offering is rounded out with footwear, including collaborations with Birkenstock, and outerwear, signalling a more complete wardrobe proposition for the Proenza Schouler man.
PHOTO CREDIT: Proenza Schouler
