Britain’s Eccentric Edge.
The hallmark ability of British designer Adam Jones to fuse fashion with humour finds sharp new expression in his latest limited-edition collaboration for Umbro, transforming the brand’s deadstock into a collection inspired by the eccentricity of British style – and by the outfits once worn by his own grandfather.
Jones’s signature blend of utility over urbanity is amplified here: argyle patterns adorn knitted jumpers; lace doilies are repurposed into football shirts; and gleaming, striped short shorts pay homage to the golden era of the ‘Beautiful Game’. Dress shirts and polo tops are deconstructed and salvaged to form a hybrid silhouette that sits somewhere between smart and casual.
“These pieces are made up of garments from traditionally different environments. That was my goal when I started working with Umbro. We wanted to push boundaries whilst also having fun with it, and that sentiment permeates throughout the collection,” Jones says of the collaboration.
The Umbro x Adam Jones collection is available in-store through Goodhood and online at www.adamjones.studio
PHOTO CREDIT: Courtesy of Umbro.
