New York, stand up.
One year after being appointed the first Creative Director of Ray-Ban, A$AP Rocky has launched his debut metal collection for the house, introducing his first-ever optical designs under the brand’s name.
The release reinterprets Ray-Ban’s legacy codes through a contemporary, fashion-forward lens. Bold wire frames and rimless sun and optical styles lead the drop, spanning soft oval and narrow rectangular silhouettes rendered in classic metal finishes. A rare wraparound frame, available exclusively in select stores, adds a directional edge.
Fronting the campaign alongside Nas in a late-night New York diner setting, Rocky positions the collection as a conversation between eras, a considered evolution of an icon, recalibrated for now.
PHOTO CREDIT: A$AP Rocky x Ray-Ban
