K-Pop Star Ningning Named Gucci’s Latest Global Brand Ambassador

Ningning of aespa is the latest face of Gucci, as the house continues to tap into the global influence of K-pop and refresh its ambassador line-up.

For those less familiar, aespa is a South Korean girl group known for its hybrid digital concept and strong international following. Ningning, one of its standout members, has increasingly crossed into fashion, building a visible relationship with Gucci through recent show appearances in Milan.

Her appointment reflects a wider shift across the industry, with luxury brands turning to K-pop talent to connect with younger audiences and expand their cultural reach across Asia and beyond.

The news arrives as aespa prepare to release their second studio album, LEMONADE, on 29 May, continuing the group’s growing global momentum.

PHOTO CREDIT: Gucci