Reebok and ICECREAM Are Bringing the Board Flip Back

The cult label co-founded by Pharrell Williams and NIGO® are picking up where ComplexCon Las Vegas left off, officially rolling out the next chapter of the Board Flip’s long-awaited return with two fresh colourways: the revived Watermelon and the all-new Pink Lemonade.

First dropped in 2005, the silhouette carved out its own lane at the intersection of skate culture and streetwear, becoming one of the defining shoes of the mid-2000s, and judging by the energy it generated at ComplexCon 2025, the obsession never really died. Built on a leather upper with perforated panels, suede eyestay, and a textured rubber toe cap, staying true to the original’s unmistakable visual DNA while feeling fresh enough to justify the hype all over again.

The details are where ICECREAM’s fingerprints are all over this one. Expect the brand’s signature Bones & Cones logo embroidered on the rear lateral heel, ICECREAM hits on the tongue, heel, and sockliner, an injection EVA midsole with painted grooves, and skate-ready rubber outsole with toe wrap, all packaged in a custom ICECREAM box with two lace options included.

The BBC ICECREAM exclusive drops May 1 via bbcicecream.eu, followed by a global release on May 6th on reebok.com.

PHOTO CREDIT: Reebok and ICECREAM