Gucci Unveils the Second Chapter of the Monte Carlo Campaign

Gucci has unveiled the second chapter of its Gucci Monte Carlo campaign, expanding on the story introduced earlier this season.

As the narrative evolves, the cast, including Tian Xi Wei, Amelia Gray, Anok Yai, Elisabetta Dessy, Emma Koch, Kayako Higuchi, Felix Friedman, Ibrahima Kane and Samuel Watson, moves beyond the coastline into a series of cinematic settings spanning hotel rooms, private villas and motorbike rides along the Riviera.

Building on the relaxed elegance of the first instalment, the latest chapter captures the effortless glamour synonymous with Mediterranean summers, blending Gucci’s contemporary wardrobe with a sense of escapism and understated luxury.

Dreaming of the laid-back Riviera lifestyle? Take a look at the campaign imagery below.

PHOTO CREDIT: Courtesy of Gucci