Remember streetwear started in the streets.
Lorenzo’s Q3 2026 collection arrives with a new collaborator in its corner. Pay Gotti. Rising out of the city’s underground circuit, this link‑up just makes sense. Lorenzo has spent the past few seasons building a visual language around grassroots ambition and community storytelling, and Pay Gotti follows that design ethos through his music and career so far.
Emerging from Watts, California, it is obvious his environment has made him a strong force in the LA rap ecosystem. Pay Gotti represents a generation of artists who haven’t been polished into industry neutrality and runs with his sound in his own way. His music still carries the grit of lived experience, street influence, self‑made mentality, and the kind of hunger that feels familiar to anyone who’s witnessed a come up of a young rapper in recent years. The partnership with Lorenzo comes during a huge year for collaboration after featuring on LA heavyweight YG’s recent ‘The Gentlemens Club’ album released in June.
Lorenzo’s ongoing creative direction spotlighting emerging rappers and underground culture finds a natural extension in Pay Gotti’s presence. He reinforces the brand’s “from the ground up” narrative. Nothing is over‑styled, but instead a reflection of localised fashion with clothes that fit so well into inner-city fashion for the everyday.
For the campaign, Pay Gotti steps into a tight edit of Lorenzo staples: the San Lorenzo T‑Shirt (£35), Atlas Longsleeve (£55), Diamante Slim Dillion Jeans (£65) and Sandro Relaxed Jeans (£70).
The collaboration landed on 19 August 2026, marking another point Lorenzo has made it before the mainstream, and doing it in style.
Shop: Lorenzo
PHOTO CREDIT: Courtesy of Lorenzo
