Ready, Set, Pucci.
Pucci has just unveiled its latest collection and campaign, “Il Palio”, drawing inspiration from Siena’s legendary horse race. Held twice a year, the event sees Siena’s 17 contrade, or neighbourhoods, go head-to-head in a horse race that brings the city together in celebration.
The winter-ready lineup arrives in the form of quilted matelassé jacquard, tweed, 70s-inspired trumpet trousers as well as slinky lurex jersey, while signature Iride and Labirinto prints appear across tights and accessories. Horse-rein-inspired handles, animal charms and medallion details add playful nods to the Palio throughout.
Shot by Carlijn Jacobs, the accompanying campaign takes Pucci into the golden age of the nightclub. Grace Elizabeth stars as the ultimate partygoer, captured in intimate shots wearing Fiamme-print separates and shimmering gold lurex beneath disco lights.
Peep the shots below.
PHOTO CREDIT: Courtesy of Pucci
