A historic palazzo gets a new lease of life, plus a runway show.
Inditex has just unveiled its latest major retail opening, with Massimo Dutti launching one of its largest flagship stores to date in Rome. Taking over more than 2,000 square metres inside the historic Palazzo Ruspoli on Via del Corso, the Spanish fashion label’s latest opening brings its womenswear and menswear collections into one of the city’s grandest architectural landmarks.
The store combines the palazzo’s original architectural features with chic, contemporary interiors and design. Beyond the brand’s latest collections, shoppers will also find a dedicated fragrance section, a bookshop and personalised styling services, alongside a concierge service that allows purchases to be collected at a later time.
To celebrate the opening, Massimo Dutti staged a runway show yesterday inside the store, presenting its Limited Edition Autumn/Winter 2026 collection. The 60-look show featured both womenswear and menswear.
Massimo Dutti’s new Rome flagship is now open at Palazzo Ruspoli, Via del Corso 418.
PHOTO CREDIT: Massimo Dutti
PHOTO CREDIT: Courtesy of Inditex/ Massimo Dutti/ FashionNetwork
