The rapper steps into a new role with Atlantic Music Group.
Congrats are in order as Atlanta rapper Gunna adds another title to his name: record label CEO. Officially launching SB THE LABEL, his own record label in partnership with Atlantic Music Group, Gunna is marking a new chapter in his career as he looks to support the next generation of hip-hop talent.
. Keeping things right at home, the label’s first three signees are all from Atlanta, with Casper Bluff, Nechie and Dracc joining the roster. For Gunna, the move is about more than releasing music under his own name. It’s an opportunity to develop new artists and build something of his own.
“SB THE LABEL represents the beginning of a new chapter for me,” Gunna shared in a statement, adding that the venture is about stepping into a new role and expanding what he can create.
The announcement marks another milestone in an impressive 2026 run, and we’re looking forward to seeing what comes of it.
PHOTO CREDIT: Desmond Kye
