No rules here.
Sharing is caring, and British retailer END. and Samsøe Samsøe are making a pretty good case for it with their latest release.
Reworking the Danish label’s classic Scandi designs, the duo’s all-new 24-piece capsule introduces updated silhouettes and fabrications across knitwear, denim and leather. Relaxed tailoring, outerwear, textured knits, leather separates and footwear make up the offering, with a dark palette of monochrome, “Olive” and “Plum” featuring throughout.
The collection marks one of the first projects developed under Samsøe Samsøe’s newly appointed Head of Menswear, Liam Hodges, alongside Head of Womenswear Marly Roosen. Bringing together both brands’ design perspectives, the colab combines versatile pieces that can be worn and styled in different ways.
The idea is also reflected in the campaign, which follows two individuals in London and Copenhagen, exchanging clothes on camera. Each piece is worn by both models, putting the shared-wardrobe approach front and centre.
The END. x Samsøe Samsøe collection is available online at END. and via its brick-and-mortar stores.
PHOTO CREDIT: Courtesy of END.
