The joy of loving.
That time of year is here, and another holiday campaign has officially dropped. This time, Ferragamo is getting into the festive spirit with a celebration of love, family, and connection, featuring a cast led by Kris Jenner. Under the creative vision of Maximilian Davis, the campaign pays tribute to the house’s heritage while exploring the relationships that shape us, proving that the best things in life are always worth holding onto. Directed by Clara Cullen and photographed by Ilya Lipkin, the campaign brings together real-life families and chosen ones in a series of intimate, cinematic moments.
For the campaign, Ferragamo spotlights the joy of loving in all its forms, bringing a personal touch to the season’s festivities alongside a lineup of the house’s most recognisable silhouettes and signature accessories. From the iconic Hug Bag and Cara Bag to crystal-embellished Gancini pumps, classic Vara ballerinas, and golden stiletto sandals, each piece reflects timeless design meant to be cherished, shared, and passed down through generations.
PHOTO CREDIT: Ferragamo/ Ilya Lipkin
