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Vans Prepares for the Holidays With New Campaign

By October 21, 2026FASHION NEWS

'Tis the season.

Vans is getting into the festive spirit with the return of its “Meet The Vans” campaign, bringing together a fresh lineup of creatives, musicians, skaters and cultural figures to celebrate the people who make up the Vans Family.

Led by former i-D Editor-in-Chief Thom Bettridge, the project stars fashion icon Lisa Love and skate legend Geoff Rowley, alongside artists Samara Cyn and Nettspend. New additions include musician Devon Again, skateboarder Junior Gutierrez, British snowboarder Mia Brookes and chef Laurent Dagenais, with the cast fronting a series filled with fictional end-of-year antics.

Alongside the visuals, the SoCal brand has put together a seasonal collection that gives its classic silhouettes a winter-ready upgrade. The Half Cab and Sk8-Hi have been reworked with extra insulation and grippy outsoles to help tackle damp weather, while the wider range adds fresh textures to everyday faves. Expect the Old Skool, Knu Skool, Mule Platform, Old Skool V and Authentic in everything from fluffy high-pile fleece to winter plaids and party-ready finishes.

You can cop the Vans Holiday 2026 collection now via the brand’s website.

PHOTO CREDIT: Courtesy of Vans 

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