More than an Athlete
LeBron James jumps on the Air Force 1 wave, bringing something for the athletes. Written messages on sneakers have become a trendy option, and LeBron surely did that right. Keeping the Air Force 1 as simple as possible he customised his Nike Air Force 1’s with ‘More Than an Athlete’ written on the side of the sneakers.
About the story of the shoes, it began with an ignorant comment at Fox News which said: “basketball players should just shut up and dribble”. LeBron takes this message personally and immediately post on Instagram for proclaiming ‘I AM MORE THAN AN ATHLETE’ follow by the caption #wewillnotshutupanddribble. The post was claimed by people, LeBron James decided to go further and launch these AF1 with his significative message print on sides of the trainers.