So-Cal Goes Global.
Los Angeles-based label Madhappy has collaborated with Americana-merged Japanese brand Hysteric Glamour and Crocs. The 27-piece collection takes consumers to Southern California, honing in on the style, cultural backdrop and sunny disposition.
Across the collection is a cosy ensemble consisting of fleeces, tees, denim, and accessories, each drawing reference from Hysteric Glamour’s iconography. Madhappy integrates its signature hand-stitch and intentional trim details. Each piece blends to tell the story of a laid-back dresser who admires the little details.
Crocs comes into the fray with three colourways of their classic clog, spanning black, white, and silver bullet. Each shoe is accompanied by custom jibbits, co-designed by Hysteric Glamour and Madhappy.
Madhappy, Hysteric Glamour and Crocs’ collaboration is set to drop on April 25th across all three brands’ websites, plus Hysteric Glamour’s retail shops in Shibuya, Nagoya and Osaka. Check out the campaign images below.
PHOTO CREDIT: Madhappy
