With Exclusive EU Launch and LA Skate Film.
ICECREAM has officially launched its Pre-Fall 2025 collection. The drop leans into the brand’s roots with a renewed focus on premium materials, construction, and bold graphic design, inspired by skate culture, early 2000s athletic aesthetics, and ICECREAM’s signature visual archive.
To mark the release, the brand unveiled a skate film featuring artist and skater HAMZA, shot at LA’s iconic Viaduct, a legendary spot blending street culture, history, and movement. The campaign brings ICECREAM’s dynamic energy to life, celebrating its evolution while staying true to its streetwear DNA.
Take a look at the full campaign below.
PHOTO CREDIT: ICECREAM
