Did someone say free wings?
Deliveroo Students has partnered with Wingstop UKI to launch “Do Me A Flavour“, a playful campus activation challenging Gen Z’s most-avoided social interaction: the phone call. Popping up in Manchester and Leeds on 23rd and 24th February, the campaign invites students to step into a branded phone booth and call a friend, with free Wingstop on the line if their mate answers.
With research showing nearly 60% of Gen Z would rather text than take a call, especially from unknown numbers, the activation flips modern communication habits into a live challenge. The booth will appear on Oxford Road at the University of Manchester (23 February) and on Portland Way at Leeds Beckett University (24 February), running from 11:30am to 5:00pm. Beta Squad’s AJ Shabeel will be first in line to test his luck, proving that sometimes, securing the bag (or box) really does come down to picking up the phone.
Who would you call?
PHOTO CREDIT: Deliveroo Students x Wingstop
