Already Spoiled.
If there’s someone who knows how to build anticipation around a product launch, it’s Bieber with his brand Skylrk. After his Coachella pop-up and the long waiting lists surrounding his exclusive releases, it’s clear that whatever he puts out quickly finds its audience. From his sold-out sneaker silhouettes to the Sizzler case, Bieber has consistently created hype around his launches. And if you’ve been wondering what his next move might be, we may have already spotted it: colourful wired headphones.
Seen in recent weeks on everyone from his wife, Hailey Bieber, to Kylie Jenner, the new wired headphones appear to be Bieber’s next launch, and, of course, the hype is already building. So far, they’ve been spotted in blue, green and white, with what appears to be a bright, colourful light designed to make them visible in the dark.
While there are still no official details, one thing is already clear: these could become one of the brand’s biggest sell-outs yet as anticipation continues to grow. What are your thoughts on them?
PHOTO CREDIT: @HaileyBieber, @Kyliejenner
