A new offering from a familiar name.
Kim Jones has spent his career moving between some of fashion’s biggest houses, from Louis Vuitton to Dior and Fendi. His next move, however, is a little closer to home: the London-based designer has announced Kim Jones, his own label, with a debut collection planned for Fall/Winter 2027.
News surrounding the brand is still limited, though the release is expected to focus on versatile wardrobe staples that move beyond traditional categories, with most pieces made in Japan and leather goods produced in Italy.
Speaking about the launch, the 47-year-old said the imprint would bring together his interests in fashion, art and design, giving him the opportunity to explore new ideas and work with creatives he admires.
“After many years working with incredible houses and collaborators, it feels like the right moment to do something under my own name again. This brings together the things I’ve always been interested in — fashion, art and design — and gives me the space to work with people I admire and explore new ideas. I’m excited about what comes next.”
Kim Jones will launch exclusively online from mid-2027, before opening its first store at Hong Kong’s Central Yards in October next year. Further stores across Asia and selected retail partners are also in the plans.
PHOTO CREDIT: Alasdair McLellan
