Work hard, play hard.
KENZO is heading to Japan for its Pre-Spring 2027 campaign, with photographer and director Piczo capturing the collection across Chiba. Taking place within a ceramics workshop, a classic Japanese home and green open spaces, the campaign takes inspiration from the day in the life of an artisan, moving between moments of craft and downtime.
There’s plenty to get into: the collection brings back KENZO Work & Play, an archival label revived by Nigo for the new season. Workwear-inspired designs sit alongside casual staples and graphic details, creating a wardrobe built around everyday dressing.
Key pieces include varsity-inspired styles, the Ikat Flower motif inspired by Japan’s Kasuri textile tradition and the house’s Signature branding, which returns in a two-tone design. Kenzogram monograms feature across clothing and accessories, while coral and light blue stripes, floral embroidery and cherry blossom-inspired details bring a fresh feel to the collection.
Enjoy a closer look at the visuals below.
PHOTO CREDIT: Courtesy of Kenzo
