In an unusual approach to displaying a new collection, British brand Ben Sherman has kept it particularly close to home when developing the lookbook for its AW13 drop. Working alongside the theme of “We Work With Our Own”, the brand have used its retail employees to showcase the new designs. Having teamed up with The Rig Out, this lookbook which celebrates the brands 50 year anniversary, was shot in sunny Brighton. Whilst the styling was provided by the The Rig Out co-founders Antony Crook and Glenn Kitson.
With a strong British heritage theme running throughout, the striking lookbook displays a vibrant collection bursting with seasonal colours and winter textures. A warm palette of red, plum and yellow leads the way in this truly refined display from the high street favourite. As layering remains key to autumnal outfit building, this brand have kept the look sharp but playful with its use of colour and quirky accessories.
Providing heavy winter pieces as well as lighter polos and shirts means this well-rounded offering delivers enough to see you through the entire season. For that English gent look, with a quirky touch of colour, look no further than Ben Sherman for your AW wardrobe.
Words by Matthew Ward
