Casual, effortless and spontaneous.
AMI, a French contemporary menswear brand, has recently unveiled their collection on Matchesfashion.com. The new collection consists of soft cotton trench coats, V-neck jumpers, AMI’s iconic pleated trousers, striped T-shirts and knitwear that features embroidered ‘AMI de Coeur’ signature.
Alexandre Mattiussi, Founder & Artistic Director of AMI said: ”The ‘Matches’ guy is someone very aware of style, of quality and of ‘cool’. I wanted to create a capsule that would embody these three things so that it represented both MATCHESFASHION.COM and AMI. Although I didn’t want to feel like the styles when put together were too overthought: for me it always has to look casual, effortless, spontaneous. Like the guy walking in the street that has something really chic and cool about him. It’s that ‘something’ I’m looking to capture when I design.”
Damien Paul, Head of Menswear at MATCHESFASHION.COM said about the exclusive collection: ”Whether worn separately or as full looks there is a youthful elegance at the heart of the collection that encapsulates modern dressing. The collection will work for men of all ages and is sure to resonate with our global customer base.”
See the full AMI Exclusive Collection on Matchesfashion.com below.
