Music royalty Kanye West and Solange Knowles star in the new campaign for Helmut Lang, shot by Exactitudes ® founders, Ari Versus & Ellie Uyttenbroek.
The Helmut gang in this campaign are a diverse, beautiful range of individuals – diverse by race, gender, age and style, yet all the persons involved are joined together by their obsession with the brand, with each individual wearing an array of classic archive pieces, re-editions and brand new pieces from Helmut Lang’s collection. The cross-generational collectors concept really highlights the importance of Helmut Lang for all the models, with some of the individuals rocking items from the label’s upcoming re-edition Volume 2, shown here for the first time.
Kanye can be seen sporting the Hooded Parka and ‘Slashed Elbow’ sweater from Re-Edition Volume 1 and jeans from his very own Helmut Lang archive, and Solange is slaying in the ‘Tom of England’ T-shirt and ‘Helmut Lang by Shayne Oliver’ shorts.
Check out the images below.
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