Back like it never left.
Paying homage to the era that gave us flips phones and reality television, WEEKDAY recently unveiled it’s latest spring/summer 2020 collection.
Dubbed “DENIM LIKE ITS 1999,” the latest offering from WEEKDAY sees low-rise jeans, transparent tops in tight or loose-fitting cuts, jeans jackets in sage tones, deconstructed jeans with peek-a-boo detailing and light blue denim all overprints, all inspired by the relationship between the body, and the clothes we use to cover it. Sitting somewhere between sexy and playful, the limited-edition capsule consists of 100% organic cotton denim pieces, marking the achievement of WEEKDAY’s target to produce all their denim from organic cotton by 2020.
Hitting stores January 23rd, you’ll be able to shop the WEEKDAY SS20 collection in select stores and online. See images from the campaign lookbook below:
PHOTO CREDIT: WEEKDAY
