Lifting the curtain.
Virgil Abloh has created a new Instagram account which shows a behind-the-scenes look at creating an Off-White collection. From screenshots of conversations with the team to recordings of phone calls and sample products, this account gives a complete look behind the scenes of the brand.
Speaking about the new account to Vogue, Abloh said that “This account to me is going to be the home of future seasons; it will be the place where we can story-tell and show our process, thereby letting people into the DNA of Off-White, not just the surface of Off-White… We’ve bent fashion to be what we want it to be. I feel like this type of presentation to me is more fulfilling than doing a runway show that only 800 people can see.”
Check out the new Instagram account, @off___white___season.
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