One Step Closer...
Arguably one of the most hotly anticipated collaborations of recent years, the pending Gucci x adidas collection has just gotten that little bit more tangible with the release of its accompanying campaign
Designed by creative director Alessandro Michele, the collection fuses one of the world’s most popular luxury label’s incomparable aesthetics with that of the iconic sportswear brand to form a release that’s every bit as desirable as you’d expect. Spotlighting this in the newly released campaign, Michele tapped the talents of photographer Carlijn Jacobs who delivered on his vision of an archival catalogue vibe complete with dynamic poses, props and brightly coloured backdrops.
Incorporating both brands’ token iconography in the three stripes and GG monogram featuring heavily throughout, an abundance of athletic staples and leisurewear is complemented with an equally healthy dose of footwear and accessories that are every bit as elevated as you’d expect.
Thoughts? Check out the campaign in full below and shop your favourites with the first drop expected to arrive on June 7th across select Gucci stores, dedicated Pop-Ups, and online on Gucci.com as well as on the adidas CONFIRMED app.
