Theory's UK Expansion Continues.
Following the success of the brand’s Regent Street store, New York City label Theory recently announced the launch of their new London outpost set to open in Spring.
Located in historic shopping mecca Covent Garden, the new space furthers the brand’s UK expansion by bringing their total stores on the island to four. Set to house both men’s and womenswear alongside UNIQLO, the two brands combined will occupy approximately 1450 sqm, where customers will be able to walk freely from one space to the next with a direct entrance into Theory from Floral Street as well as through the UNIQLO store from Long Acre.
Theory Covent Garden launches Spring 2023 at 29 Floral Street, London, WC2E 9DP.
PHOTO CREDIT: @Theory