Miu Miu - "Brand of the Year".
From viral ballet flats to magazine covers, Miu Miu has had a whirlwind of a year. To further this notion, the global shopping app that releases quarterly indexes charting fashion’s most popular labels and items, has now announced Miu Miu as ‘Brand of the Year’.
In a fashion report exploring the biggest trends of the last 10 months, the report mentioned that Miu Miu’s search for its ‘balletcore’ slippers (that became viral) and its torso-revealing skirt sets (adorned by celebrities) increased by 49 percent year on year.
Elsewhere throughout the report, Lyst’s ‘Logo of the Year’ award goes to Diesel, another brand experiencing growth. Birkenstock Boston is Lyst’s ‘Shoe of the Year’, Prada’s Re-nylon Re-Edition 2000 is the ‘Bag of the Year’, Jacquemus x Nike wins ‘Collab of the Year’, and Barbiecore is ‘Trend of the Year’.
