Dancefloor Ready.
Staying true to Yoon Ahn’s comfortable yet chic approach, AMBUSH’s SS23 pre-collection delivers exactly that with their Shibuya rave and house culture-inspired offering.
The unisex capsule brings the vibrant energy of Tokyo’s most popping district with a wide array of tracksuits, denim-laden pieces and workwear-inspired items that look like they’re straight out of the 2000s. Silhouettes are varied and consistently exaggerated for a fun play on proportions that keep simple items interesting whilst the colour palette stays on the brighter side thanks to bubblegum pink and neon items that take centre stage in the campaign. Accessories also stay in line with AMBUSH’s dramatic design codes with ball chain chokers and heart-shaped shades definitely being integral to the collection’s overall aesthetic that’s both playfully cute and hardcore party.
Check out the campaign images below.
PHOTO CREDIT: AMBUSH
