Exclusively available online now.
British premium footwear brand Mallet London has teamed up with Transport for London for a unique collaboration that pays homage to the iconic transport system of the city. In an effort to celebrate the enduring spirit and resilience of London, the collaboration pays tribute to its rich history and cultural heritage.
Featuring a two-pack version of Mallet’s Stewart Knox silhouette, the collection, available in black or white, boasts a sleek and stylish design influenced by the essence of London’s transport network, home to Mallet’s co-founder and creative director, Tommy Mallet, which serves as an inspiration for the brand on a continual basis. Both the black and white colour options feature the legendary schematic illustration of the network, the black in reflective silver, and the white with a tonal whiteout upper. Each pair comes with Mallet and TfL branded keychains, embossed collaborative heels, and a lace shroud that doubles as a cardholder.
Incorporating the city’s iconic transport system, the Mallet x TfL collaboration includes nods to London’s iconic tube lines, as well as iconic spots and moments from co-founder Tommy Mallet’s personal life that have played a significant role in shaping the brand’s creative output. The collection is embellished with TfL’s famous round logo, as well as references to the city’s famous transport system. To commemorate the 90th anniversary of TfL’s instantly recognisable design, two striking slick designs feature a monochromatic take on the historic map.
Speaking on the inspiration behind the collaboration, Tommy Mallet, Co-founder & Creative Director “Growing up in Islington and taking the 271 bus from New North Road to Archway, the 38 bus from Essex Road to Angel and Hackney and regular journeys on the Central line from Liverpool Street to Epping, all I would think about on these journeys was owning my own sneaker brand. Fast forward to 2023, and although the brand Mallet London is stocked worldwide in some of the biggest department stores across the globe, the heart of the brand will always be in London which is how the Mallet X TfL collaboration came to be.”
Co-founder Evren Ozka also said “This is one of the proudest moments in the history of the Mallet London brand story, so far. Collaborating with such an iconic institution and a huge part of London culture, which fits seamlessly with our own brand messaging.”
While TfL Brand Licensing Manager, Ellen Sankey added “Seeing how Mallet, a proud London-born brand, is using our iconic Tube map in their designs, shows how innovatively our heritage and assets can be used to give consumers a new way to represent this wonderful city.”
With its unique blend of style and functionality, the Mallet London x TfL collection is sure to become a must-have for anyone looking to add a touch of London to their footwear collection. A shining example of how a fashion brand can successfully partner with a public organisation to create a truly creative and exciting collaboration, the limited-edition range is available now exclusively online on mallet.com, with both styles priced at £210.00.
PHOTO CREDIT: MALLET LONDON
