Light-Wash Heaven.
Having created a name for itself as an “if you know you know” brand for the past decade, JJJJound has enjoyed several blockbuster collaborations including Asics, A.P.C. and Porter Yoshida. The Canadian label can now add Levi’s to its roster with a cohesive capsule of light-wash selvedge denim pieces featuring the denim brand’s most iconic pieces.
In a six-piece collection, some of the items featured include the legendary 501 Jean, Utility Jacket and Denim Shirt. Pieces lend themselves to the ethos of both labels through high quality fabrication and minimal branding, which further supports JJJJound’s minimalist identity. Silhouettes are relaxed yet tidy, standing at the sweet spot between baggy and slim for a neutral, inoffensive look. Accessories wise, expect a big red canvas tote as well as a denim 6-panel cap.
Check out the campaign imagery below.
PHOTO CREDIT: LEVI’S / JJJJOUND
