Its First Retail Pop-Up.
Get a rare glimpse behind the doors of Kid Cudi’s world of mystery as the American rapper’s clothing brand, Members of the Rage launches its 6-week pop-up in London’s Selfridges store that takes inspiration from his own LA dressing room. Showcasing the brand’s expressive debut collection for Fall/Winter 2023-24, the playful space is a psychedelic landscape amalgamated of checkerboard print walls, astroturf, and vibrant neon signs.
Fusing subcultural aesthetics of both past and future, the ready-to-wear capsule is designed for the misfits of this generation and the next. An honest reflection of Cudi’s personal style, it’s now available online and at Selfridges London, Manchester, and Birmingham.
Check out some shots of the pop-up below.
PHOTO CREDIT: SELFRIDGES x MEMBERS OF THE RAGE
