Welcome to the rave.
The Les Mills Live fitness festival, a collaboration between the global fitness brand and Adidas, brought a unique blend of rave culture and high-intensity workouts to Berlin. Held at the iconic Kraftwerk Berlin, the two-day event was a sensory overload of music, movement, and community.
The festival kicked off with a pre-introduction at the Adidas Berlin flagship store. Attendees were treated to DJ sets, custom shoe and apparel stations, and a sneak peek of the latest Adidas products. It was a vibrant and energetic introduction to what was to come. But the main event took place at Kraftwerk Berlin, a historic industrial building transformed into a modern event space.
The venue was filled with immersive experiences, from AR installations to interactive fitness challenges. The atmosphere was electric, with the best electronic music and a constant buzz of excitement (of course, we are talking about Berlin)
The highlight of the festival was the fitness classes, led by world-class Les Mills instructors. From Body Pump to strength training and even a recovery rave, there was something for everyone. The classes were challenging but fun, with participants pushing themselves to their limits while enjoying the energetic atmosphere.
Adidas showcased its latest fitness apparel and equipment at the event. The Lycra-crafted Optime collection and the Dropset 3 were particularly popular, offering comfort, support, and style for athletes of all levels. Beyond the fitness classes, the festival featured a series of special events. A Superbowl-style half-time show brought the crowd together for a massive dance routine, while a Sunday service performance with live gospel music created a more intimate and uplifting atmosphere.
Les Mills Live Berlin was more than just a fitness event; it was a celebration of community. People from all walks of life came together to sweat, dance, and have fun. The event showcased the power of group fitness to bring people together and inspire positive change. The Les Mills Live world tour continues to make waves, with upcoming events in Madrid, Athens, and other cities around the globe. As the partnership between Les Mills and Adidas grows stronger, we can expect even more exciting and innovative fitness experiences in the future.
PHOTO CREDITS: LES MILLS
