For All Terrains.
PUMA x Heliot Emil’s debut collection arrives in the style you might expect: it’s dark, it’s technical, and it’s ready for anything.
Stepping into the Fall/Winter 2024 season with serious style, Heliot Emil refuse to budge from their monochromatic, structured, and technical design language for their debut PUMA collection, putting forward a stealthy range of curated garments. Composing an outdoor-ready uniform of sorts, PUMA x Heliot Emil sees the Danish outfit shine a spotlight on composition and materials above all else, with this being most apparent through the standout Sympatex Jacket, which boasts a three-layer water-repellent membrane and structural wires for a structured, unique silhouette that’s built for peak performance. Other collection inclusions see a simple t-shirt utilise reflective logos and rubber badges, versatile hybrid zip-off pants, gloves, hats, and a backpack complete this ensemble cast of a collection. Footwear continues to be a standout element of everything Heliot Emil does also, with the Fast-Trac NITRO 3 sneaker also entering the fold. Featuring a comfort-centric breathable knitted upper composition, a striking design pattern, a custom-designed outsole, and a garment-matching wire-style fit system, this slip-on entry continues to put PUMA back on the map in the world of modern footwear.
Check out the campaign below and shop the PUMA x Heliot Emil collection now.
PHOTO CREDIT: PUMA/Heliot Emil
