Very Brat.
In what couldn’t be more of a fitting partnership, Swedish mainstays Acne Studios have enlisted “it” girl Charli XCX as the new face of the brand.
It was a Brat (2024) summer over the past few months whether you liked it or not, and it looks as though Charli XCX’s reign over pop culture is going nowhere, with the certified pop star becoming the new face of the ever-popular Acne Studios. Standing out as their lead brand ambassador, Charli follows in the footsteps of previous ambassadors Willow Smith and Kylie Jenner. Shot by American artist and friend of Acne Studios Talia Chetrit, the brand’s newest campaign sees the “GUESS” hitmaker don everything from Acne Studios’ paint-splayed Baggy-Fit 1981F Jeans and the runway-ready Bowlina Shoulder Bag to the all-new Multi-pocket Micro Bag.
Check out Acne Studios’ latest campaign featuring Charli XCX below.
PHOTO CREDIT: Talia Chetrit/Acne Studios
