In honour of his revolutionary album.
Hip-hop icon and GRAMMY-winning rap legend Nas is marking a monumental milestone: the 30th anniversary of his groundbreaking debut album, Illmatic. Celebrating the record that forever changed hip-hop—it’s a cultural touchstone that captured the raw essence of New York City’s grit, resilience, and soul.
To honour three decades of Illmatic’s influence, Nas has teamed up with UK brands Umbro and Nicholas Daley on an exclusive football jersey that blends music, style, and heritage. The collaboration pairs Umbro’s legacy in sportswear with Daley’s signature take on heritage-inspired fashion. Infused with Nas’ NYC roots and Illmatic iconography, the jersey is more than just apparel—it’s a wearable tribute to the album’s lasting impact on culture.
Check it out below.
PHOTO CREDIT: Nas x Umbro x Nicholas Daley
