Adidas In, Lewis Out.
Mercedes-AMG Petronas F1 has signed with Adidas on a multi-year deal, replacing Puma and Tommy Hilfiger for all driver, engineer and fan needs.
The 2025/26 season will be the team’s first full campaign without Lewis Hamilton. He was at Mercedes for 12 years, matching his on-track successes with a slew of ambassadorships in the fashion realm. Mercedes is seeing an obvious gap in the creative space since Hamilton has left, even posting a driver stylist role on the company website, which has subsequently been filled.
“Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team. Adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too,” said Mercedes-AMG Team Principal, Toto Wolff.
Mercedes-AMG Petronas F1 and Adidas’ partnership will kick off during the 2025 campaign. Expect team apparel, footwear and accessories, alongside performance kit which will be available to fans.
