The Celebration Continues.
Diesel is kicking off the Lunar New Year in style with a striking 12-piece unisex capsule collection inspired by the Year of the Snake, which begins on January 29, 2025. The Italian denim brand describes the collection as “a reflection of the holiday’s traditions of good fortune, happiness, and wealth.” Designed by creative director Glenn Martens, the lineup includes denim, ready-to-wear, bags, and accessories, all featuring snake-inspired motifs infused with Diesel’s signature design elements.
Key pieces include hoodies with raw-edge stitched patches, tees and tank dresses with peeling overlays, and mélange-grey jersey T-shirts and T-shirt dresses embroidered with snakes in Diesel’s iconic red. Denim highlights range from the 2001 D-Macro relaxed jeans to moto jackets made from an 80% cotton and 20% hemp denim blend, with stonewashed finishes and all-over laser-printed snake scales. A standout denim handbag crafted from 100% cotton combines the snake theme with an argyle-quilted design, complete with Diesel charms and chains.
Available now at select Diesel stores, the collection brings a modern edge to Lunar New Year traditions while celebrating the brand’s distinctive aesthetic.
PHOTO CREDITS: Courtesy of Diesel
