Newcommer.
Louis Vuitton unveils professional skateboarder Tyshawn Jones as its newest House Ambassador, reinforcing the brand’s ongoing commitment to embracing diverse talents across fashion, sports, and culture. Jones, a highly influential figure in the skateboarding world, has gained recognition for his exceptional skill, dedication, and distinctive personal style. Born and raised in New York City, he quickly emerged as a leading force in the sport, earning the prestigious Skater of the Year award in both 2018 and 2022. His impact extends beyond skateboarding, as his influence in the streetwear and fashion industries continues to grow.
The announcement follows Jones’ invitation to the Louis Vuitton Men’s Fall-Winter 2025 show by Creative Director Pharrell Williams, a longtime admirer of his work and a figure closely connected to skate culture. This partnership aligns with Louis Vuitton’s history of engaging with the skateboarding community, a relationship that was notably fostered by former Men’s Artistic Director Virgil Abloh through collaborations and skate-inspired designs. Under Williams’ creative vision, the brand continues to strengthen its ties to the sport, with Jones embodying Louis Vuitton’s values of excellence, creativity, and authenticity.
PHOTO CREDITS: Louis Vuitton
