Sorted For Summer.
British Brewery company Laine has linked up with Rizla on an expansive merchandise, clothing and consumption collaboration in preparation for the warm weather.
Titled the Rizlaine+ collection, the pair have brought skating-core with a six-piece collection. Spanning a multitude of mediums, the Rizlaine+ collaboration has something for just about everyone.
Starting with consumables, the brand has revealed a retro, punk-themed can design on their pink grapefruit lager. A similar graphic has been applied to Rizla rolling papers, alongside a Zippo lighter. The latter serves as a collectible item with daily use, dropped beside the brand’s skateboard.
In the clothing department, a varsity jacket has been teased with a combination of graphics representing rolling illustrations like flaming dice and rolling skulls. Their graphic t-shirt a paint rolled sketch similar to the one found on the beer can.
All of these items, aside from the varsity jacket, are available on their website now. Check out the campaign video and imagery below.
PHOTO CREDIT: Laine/Have a GD. Trip
