Humans and Cyborgs.
Maison Margiela and Gentle Monster have released the latest edition of their eyewear collaboration. The launch will be celebrated with a visual campaign and special installations in cities around the world.
The third collection in their ongoing partnership explores the blend of tradition and innovation. It examines the relationship between handmade craftsmanship and digital technology – a theme central to both brands. The result is a collection of twenty eyewear designs, including eight pairs of sunglasses and twelve optical frames, combining classic styles with futuristic elements.
Photographed and directed by Jordan Hemingway, the campaign explores the tension and attraction between humans and cyborgs. Check out some of the campaign imagery below.
PHOTO CREDIT: Maison Margiela and Gentle Monster
