Chanel’s Métiers d’art 2026 Campaign Takes Us to New York

Last December, Chanel’s Métiers d’art 2026 show was presented in an abandoned subway in New York. For their accompanying campaign, Chanel takes us once again to the same city that birthed Matthieu Blazy’s first-ever Métiers d’art collection to showcase the maison’s master artisans.

This time, the campaign extends to cover other aspects of a New Yorker’s life, from walks on the harbour and old-fashioned diners to the busy streets brimmed with iconic yellow taxis. The subway culture is not excluded, though, and remains part of the still-life images. Skyscrapers signal that we are in New York, but the statement coats and dresses signal Blazy’s Belgian/French touch. The quirky bags, like the literal animal coming out of the classic flap and the apple-shaped minaudière, invite you to take a bite out of Chanel’s apple and experiment with your style.

New York is synonymous with comic culture, from the likes of Stan Lee, Jack Kirby, and the New York-founded DC Comics. In a nod to this cultural aspect, DC Comics’ Superman character became Chanel’s campaign hero. Tapping in on Superman’s physical energy, models embraced muscle poses whilst one wore the signature heroic logo on her blue jumper. Not with an S this time, but Chanel’s CC logo instead.

The collection will be coming soon to all Chanel boutiques.

PHOTO CREDIT: Courtesy of Craig McDean for Chanel.