Cheap Monday present their Spring/Summer 2015 Collection at Fashion Week Stockholm.
With a logo reminiscent of a Mexican sugar skull (an offering presented to the living and deceased to celebrate the Day of the Dead) it was no surprise that Stockholm based label Cheap Monday, unveiled a Sub-culture inspired S/S ’15 collection.
Known for their experimentation with denim; Jeans and jackets come ripped, washed and dyed for an alternative grunge look. The brand also features their typical flannel shirts, tied at the waist, to further the grunge subculture trend. Punk elements imbue outfits with further angst: skinny jeans layered in fish net and vertical striped socks add an air of aesthetic rebellion.
Cheap Monday opt for maximalism in regards to print. Scribbles and random etchings decorate pullovers, whilst vociferous lettering adorns jackets and shorts- there’s even a T-shirt with a repeated ‘Shut Up!’ motif. To contradict such brazen design, lightweight knitwear and select pieces in hints of pale pink and withdrawn lilac, quench the ever popular thirst for effeminacy in menswear. Not only is there a discordance of fabrics and prints but also a cultural clash; that for once is harmonious instead of conflicting.
Words: Lakeisha Goedluck