Over a number of years, Champion has tactically distanced its self from the generic sportswear manufacturer it once was. It is clear that the label is aiming to gain a strong foothold in the fashion world, and establish its self as a brand that goes beyond the realm of simple gym-wear. Piggybacking off a string of collaborations with famed streetwear imprints Supreme, Stüssy and Undefeated, Champion has made the right decision in going solo for this spring, producing an array of surprising and striking pieces for their SS’16 lookbook.
This time around, Champion’s collection oozes with American spirit, showcasing the free and boundless expanse that America is paired with: the countries valued love for sport and competition. The garments mirror these themes, layered with the soft pastel coloured and nostalgic patterned background, these merge perfectly with Champions new branding and message. The collections re-introduces its audience to classic sportswear cuts and silhouettes; signature sweatshirts, joggers, t-shirts, jackets and accessories brazen with star spangled motif’s and flag influences. Making use of its patented Reverse Weave technology, a system that produces higher yields of high quality cotton, the garments offered in this collection are far from shabby, guaranteed to last years of activity without shrinking or stretching.
Item’s displayed from the lookbook are available for purchase in select retailers in March 2016; mark your calendars!
Nikelab gets an update with Stone Island, creating another flawless collection.
Newly released from NikeLab is a collaborative collection alongside Stone Island. The partnership is a celebration of Nike’s Windrunner Jacket, which was created by Nike’s first apparel designer in 1978, and remains to be a track and field staple in 2015.
Getting an update courtesy of Stone Island, Nike are benefiting from the engineering and garment-dyeing techniques that the Italian label has become renowned for.
The all-new Windrunner is crafted from Mussola Gommata fabric, which is formed by bonding lightweight woven cotton to a polyurethane film. Additionally, Stone Island’s Nylon Metal fabric is featured on the body, adding a characteristic shimmer to the jacket’s exterior
They’ve also got footwear covered, via a special make up of the Nike Koth Ultra Mid SI sneaker-hiker hybrid. Partly inspired by the Nike Air Mowabb, the rugged, weatherproof shoe also benefits from the use of Stone Island’s Mussola Gommata fabric, while also featuring an all-weather outsole, phylon midsole and flexible ankle support.
Rounding out the release is a dust bag crafted from a mixture of Stone Island’s Nylon Metal and a cotton-nylon canvas blend.
The NikeLab x Stone Island collaboration will be available from December 17 from Stone Island flagship stores, as well as Stoneisland.com, select NikeLab retailers and from Nike online.