Fendi, like the rest of the world, takes on sportswear.
Fendi presented a surprising Autumn/Winter 2017 Menswear collection at Milan Fashion Week last weekend.
Full of fun, colour, brash slogans and plenty of 80s/90s sportswear references, the usual hard and cold approach of Fendi was out the window for this season. Silvia Venturini Fendi wants to make us feel optimistic, and by wearing one of these looks I can’t see how you couldn’t be.
Leopard print was big, as was fur (it’s not a Fendi show without a heavy dosage of fur), but the branding and slogans were bigger. A 3D ‘FEN’ and ‘DI’ embellished pool sliders while ‘TRUST FENDI’ screamed from a pink zip-up top. Positivity key words for the collection (Try, Think, Yes, Love, Bliss, Fantastic, Hope) decorated various items from water bottles and fold up camping chairs to zips and beanies.
See the Fendi Autumn/Winter 2017 Menswear collection as it appeared on the runway at Milan Fashion Week:
