Usain Bolt and Puma join forces for a new sneaker launch.
PUMA hosted a VIP crowd of guests, as well as sneaker fanatics and influencers to celebrate the future of sports and lifestyle footwear at a exclusive event in New York recently.
The sneaker brand’s creative partner YesJulz held the event where the world’s fastest man, Usain Bolt, unveiled the new NETFIT range of footwear alongside performers from the New York City Ballet, reggaeton artist and producer Yandel, soccer player Bradley Wright-Phillips, and soccer freestylers Lisa Freestyle and Easy Man. Guests then headed into the NETFIT Lacing Lab to start lacing their own shoes and boast their own style.
NETFIT Technology is an effective customisable lacing system that offers infinite performance and style options in one shoe. The system enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, faans will now have complete control and versatility over how they lace up. Customising your sneaker is more inevitable than ever.
The NETFIT Technology will be featured on various shoe models including the IGNITE NETFIT, Tsugi NETFIT and 365 IGNITE NETFIT among others. The innovation and performance teams at PUMA have developed five different lacing options to help provide guidance, but the possibilities to lace are endless.
NEW YORK, NY – MAY 04: PUMA launches the latest NETFIT technology in their performance and sportstyle shoes at the Altman Building on May 4, 2017 in New York City. (Photo by Rob Kim/Getty Images for Puma)
PUMA NETFIT Technology will be launched this month and the Tsugi NETFIT will be available in stores from 15th May at JD Sports, ASOS, Pro:Directs and Sole Trader.
