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Lazy Oaf unveils 2017 fall lookbook




BAD FOR YOUR BRAIN.

British streetwear brand Lazy Oaf founded a label whose entire design ethos plays on lightheartedness and a dark sense of humour. So it isn’t surprising that their latest collection draws inspiration from acid house music and ’80s UK rave culture.

For their Fall 2017 lookbook, Lazy Oaf worked with photographer James Rees to produce images reminiscent of the morning after a student goes to a house party. Each photo is cleaved in half, one side featuring a crumpled rave poster while the other depicts a model posted up in front of a flyer filled board in the middle of a meadow.

The fourthcoming fall collection boasts “LAZY” pink hoodies and “BAD FOR YOUR BRAIN” crewnecks. The autumn attire also offers quarter-zips, trousers and crewnecks — everything you should expect from a streetwear label.

In a press release, Lazy Oaf outlined the inspo behind the new collection, stating that “This collection started with a trip down memory lane to illegal raves in muddy fields, squeezing seven people into a Peugeot 205 and getting lost for 7 hours because there was no sat-nav…”

The full collection drops on the brand’s online shop on Thursday, July 20th, so take a peek at the lookbook below and head over to their webstore tomorrow if you see anything you like.