Fur Free by 2020.
As sustainable fashion continues to be the hot topic and more luxury houses exploring ways to be socially responsible and ethical, Prada just joined a growing list of luxury brands including Burberry, Gucci and Versace who are committed to no longer using animal furs in their designers or new products.
Aiming to be fur-free by 2020, Prada’s decision to push fur out comes on the back of a meeting with the Fur Free Alliance – a congregation of more than 50 animal protection organisations from over 40 countries, which are helping the Italian imprint to transition out of the use of furs. Speaking on the new initiative, Miuccia Prada said ” The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement, focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
While the luxury brand will be selling its current stock which includes fur materials until stocks are exhausted, Prada’s fur-free initiative will begin with its SS2020 Women’s collection.
PHOTO CREDIT: @prada